Case Study Analysis Assignment Example | Topics and Well Written Essays - 500 words

Case Study Analysis - Assignment Example Rise of secondary ticket market is affecting the profitability and brand value of several leagues and sports teams. It is clear from the case study that the teams in NFL are facing several critical issues due to growth of secondary ticket industry. Issues and Problems It is true that the pricing of tickets is influencing by the organizational and economical factors along with the perceived value of the spectators. National Football League is the most popular and leading sporting event in United States. It is a seasonal event. Day-by-day, the popularity of this event is increasing significantly. Looking into these aspects, the brokers used to purchase large number of primary tickets from the ticketing management organizations of the league or several NFL teams. It is actually affecting the image of the organizations and team managements. Brokers or ticket agents generally sell these tickets to the spectators based in higher price comparing to the developed price by the organization. T he price of tickets is generally set depending on the previous year’s success, income, profit, revenue and demand of customers. This secondary ticketing process is making it difficult for the target audiences to buy the tickets at same price that is developed by the team management.