Jollibee Foods Corporation Essay

What were the strategy and competitive improvements of Jollibee in the Philippines? JFC observed that the fast food food marketplace in Philippines had a high growth potential. They were the first movers in the market and therefore able to build up brand recognition. JFCs triumph could be attributed to its differentiation strategy that created and sustained a competitive advantage especially against McDonalds.The McDonalds was a global giant strictly following the school of thought of standardization especially with its hamburger line. JFC realized that it could attract nodes with superior sense of taste products for more(prenominal) affordable prices imputable to their tight control over trading operations management. JFC was also aware that the founders of Jollibee (Tan family) had a family tradition (a capability) of making delicious food shipshape for the inescapably (local tastes) of Filipino customer.In conclusion, JFC offered a more tailored menu with a sweeter ha mburger, an innovative chicken product, a kid-oriented chicken racing shell in line with the preferences of consumers whereas McDonalds did little or nothing to modify its products due to mainly its US based decision process. This might be, because the global direct opponent McDonalds would jeopardize its brand image and values, if they would adapt local needs the contrary applies for JFC.The flatter organizational building allowed JFC to respond to market changes more quickly. In addition being closer to the market as nearly as better connected (Many franchisees were friends of Tan family) helped JFC to establish themselves better.JFCs managers k sweet that crack tasty hamburgers were not sufficient. They took the initiative to replicate and improve the McDonalds operating structure so that Jollibee became more competitive at store level. Lessons learned from the competitor at the early stages of the small food chain enabled it to reduce output time and ensure consistency a nd cleanliness of its products.The combination of being the first in the market, service with innovative products and opening new and efficient store at good locations allowedJollibee to expand the growing fast food market to new consumers. In addition, Jollibees organizational culture and philosophy summarized by five Fs (Friendliness, flavorful food, fun atmosphere, flexibility in catering customer needs and focus on families) sustained the competitive advantage against competitors by enhancing the customer experience and optimizing processes to keep costs low and quality high.