NeoMed Technologies Essay

NeoMed Technologies positive a diagnostic device used for cardiac testing, and is headquartered in Ohio. They break danceed a frump screen system to detect coronary artery disease. The company was founded in 2000 and is based in Cleveland, Ohio. NeoMed Technologies was faced with a lot of difficult decisions at the beginning when it came to where their overlap would best fit and be most achieverful. They had developed a technology that could fit into many markets, but needed to choose a intersection path and market. Their continued ch all(prenominal)enges occurred due to the tacks in the market direction of take chances capital opportunities and the funding available, all due to changes in the economy at that time.Due to the lack of funding, and a continued capitulation in peril uppercase funding along with a downturn in the economy I believe had the economic situation been variant at the time when they needed venture capital funding, the wouldve faced slight challeng es. The management team and Board of Directors were selected carefully and all had the experience and the stage setting needed for success in the product market space. NeoMed Technologies had a knockout business plan, and had conducted extensive research in initial planning stages. I believe based on the reading materials in this chapter they did all the proper things in the planning and early development stages.Although NeoMed Technologies had to contend with big light upon competitors and major players in the diagnostic and imaging market such as GE Medical and Philips, also located in the Ohio region their dodging to be headquartered in Ohio was a sound decision. However, they shouldve investigated further in the chance to obtain venture capital funding outside of the Ohio region. Perhaps they couldve spend more time studying competitive business cases of companies like competitor, HeartCheck, who specializes in the EBCT test. The HeartCheck product, although more costly, had seen success and was widely accepted in the Medical field. condescension the added cost of the HeartCheck EBCT test, they were seeing success in the market.One strategy change I wouldve considered early on was not applying all resources of their technology into wizard area. NeoMed Technologies shouldve consideredapplying their initial product development to the technology of screening for medicates, drug preservation applications or detecting cancer. These areas wouldve possibly allowed for a quick to market product, without the supernumerary approvals, quality standards applied in the medical equipment space, and FDA approvals needed. Bringing a simpler product to market first couldve brought in revenue to fund the long-run product focus of a CAD screen system. The profits from a drug screening or drug delivery product couldve assisted in funding their long-term product focus, they missed an opportunity to develop a quick revenue steam.In addition, NeoMed Technologies cou ldve seen success early on in the Homeland Defense space, for detection of nu force out weapons, or dirty bombs. With the remove later(prenominal) in Venture Capital funding opportunities, they couldve experienced success in this area as well. Bottom-line, they put all their eggs in one basket they failed to have a backup product to develop a quick revenue stream to further fund their long-term goal. However, without a crystal ball that was a difficult decision. There were clear signs of shifts in coronation opportunities, the shift indicted investments being shifted towards Homeland Security, military applications, and protective covering from various biological and chemical threats.NeoMed Technologies should shift just about of their resources to developing a product to fit into that area, thus allowing them the opportunity to obtain additional venture capital funding, and perhaps developing a profitable product in the Homeland Security space. The revenue stream from this prod uct would allow them later to proceed with their CAD screen system. There was another area of investment that shouldve been further investigated, Angel Investors, most of who are Entrepreneurs themselves currently, or at some point in their career. Inviting one of the Angel investors a seat on the board, as well as leveraging the experience they have gained from scratch line their own company, dealing with the challenges of starting a business, and investigating further Venture capital funding areas.NeoMed Technologies shouldve reached out farther than just the Ohio-based Venture Capital firms, this wouldve allowed them a broader audience of investors and opportunity. I dont believe holding off for perfection is necessarily wrong, especially when dealing with, and factoring in the value of human life. The NeoMed Technologies board of directors andupper level management all appeared to encompass strong ethics and while that might be a weakness to others, ethics are important and sh ould never be compromised. excessively many companies take the short cut to success and people condense hurt.