Global Enterprise & Competition

INTRODUCTION\nThe eating place industry is one of the largest sectors in the United States economy and is project to be among those with the largest growth by 2020. Companies in this industry consume restaurants and other eating places in many levels, including full- dish up restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, founded by Howard Leventhal, was the multi-unit restaurant with a hot chain of 3,500 cafes that builds soup, salad, and sandwich into a $10 billion furrow. From 2011, Mia p bent has become the next chief executive officer of Levendary Café for building a multi-national dishonor in a note that Levendarys domestic business was nearly tapped out. For helping her in management, Levendary Café organized by nominal structure grouping by function (Exhibit 1).\nIn 2008, as the slow growth in domestic, Levendary decided to enter chinaware market after researching opportunities in mainland China. And th e revolutionary CEO Mia raise found some problems with China operations.\n\nMAIN QUESTIONS\nQuestion 1. What is a Multi-unit Restaurant (MuR) Business? How queen-size is it? Is it a consolidated or fragmented industry? What are its economics?\nAnswer 1:\nMulti-unit Restaurant (MuR) might be known as a chain of the same daub restaurants that are located in many different locations admit inside or removed the home country. It was generally categorize into these industry segments:\n Specialty establishments: in the beginning served snacks and beverages under 5$ a bid(p) Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick service restaurants: was unremarkably called fast food, provided issue or drive-through service with average out tickets between $4 and $10 (McDonalds, Taco Bell and Wendys).\n nonchalant dining: offered table service for dinner entrees priced between $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine dining concepts like R uths Chris and jacket Grille featu...