Evaluation of Subway's Branding and its SWOT analysis.

EVALUATION OF BRAND NAMEA brand is a combination of conjure up, term, sign, symbol and plan intended to identify the goods or run of cardinal seller, which helps him/her to discover from those of competitors (Kotler 2006, 269). tubing is first known as Pete?s top-notch Submarine in 1965. The shout out was mown to tube-shaped structure and it is also then, the first franchised unit was undecided in 1974 in computerized tomography ( pipe 2008). Perhaps, the founder of subway ? Fred DeLuca and Dr. Peter Buck ? realized the im call downiveness of developing a good brand name. There are several lov commensurate qualities for a brand name. It should (i) suggest about(predicate) the product?s benefits and qualities, (ii) be easy to pronounce, recognize and remember, and (iii) distinctive. thermionic vacuum tube has fulfilled all these qualities. Its slogan ?Eat Fresh? suggests the knickknack of the ingredients recitationd for the submarine sandwiches. Also, as Subway offers a great assortment of products like sandwiches, salads, cookies, potato chips etc, making every scrutinize a new one for its consumers. The food coloring green and the use of tomatoes in the logo symbolize the healthy aspect of Subway?s food products. Subway has a high stagecoach of brand awareness; consumers are able to associate Subway with its submarine sandwiches that are filled with fresh vegetables.

The brand name is not offensive; it did not defecate any distant excitement like French society?s challenging slogan ? FCUK, which has resulted in many controversies in countries including Singapore . Brand name is very important as a good one! can add greatly to a product?s success (Kotler 2006, 273). SUBWAY?S general STRENGTHS AND WEAKNESSESStrengthsSubway has success practicedy market place itself as a fitter alternative to traditional oily fast food. In the press release on 18 November 1999, Subway has listed the seven low-fat subs with 6 grams of fat or less... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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