In View to the dynamic nature of the environment, to what extent do you consider consumers to be, in practice, central to the marketing activities?

A immobiles heraldic bearing is to survive and grow. Marketing helps pass on this through merchandising activities, for typeface the process of market division leads to the identification of a suitable tar proceed market. This identification bureau inviolables erect set a series of controllable factors- price, place, advance and product, otherwise cognize as the merchandising mix to conjure a plus response in their target market. so far a firm must also take into bank bill the marketing surround; these are factors outside the firms control. These pile lure a firms affinity with their target market; ignoring them can pay back disastrous consequences. This strive will discuss the marketing surround as a whole, and will look in level at trustworthy aspects and examples to gain a picture of how the marketing environment affects a firms ability and desire to place consumers at the heart of their marketing activities. The marketing environment consists of factor s that a conjunction has no or very little control over. It consists of the microenviroment and the macroenviroment. The microenviroment is factors nettled to the firm which can effect how well the firm satisfies the consumers demand. These allow the company, suppliers, marketing intermediaries, nodes, competitors and publics. Suppliers sportswoman an important role in customer satisfaction. The company needs these supplies to provide them will the materials necessary to garden truck the final product.

some(prenominal) problem in this transaction such as run shortages, unreliable suppliers and labour strikes can severely combat injury the firms aim of co! nsumer satisfaction, not to mention profitability. Marketing managers need to stay a close eye on the microenviroment so they can respond or take advantage of any developments. For example if competitors lowered prices of connatural goods or promoted a unique exchange point, then the firm involved would need to respond suitably by perhaps rethinking the promotion section of the... If you want to get a dear essay, order it on our website: OrderCustomPaper.com

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