Advertising

1. What are the stages of the consumer decision process? Give examples of how advertising hold up the bounce influence each stage. Find an ad that addresses the occupy of customers in each stage. Stages in the Consumer Decision Process first gear Stage (Need Recognition) Perceiving a difference between a persons lofty and actual situations outsized enough to trigger a decision. tar bear be as simple as noticing an empty take out carton or it can be activated by marketing efforts. publicize influences this stage because carrefours and helps are everywhere. advertizing lets consumers know that a certain product or service is available, even if the subscribe for it does not arise immediately. Food product advertisements are ample in newspapers, road billboards and on the television. abet Stage (Information Search) The knowledge search stage clarifies the options open to the consumer and may involve: essential Search: Scanning ones memory to commemora te previous experiences with products or brands. Often fit for frequently purchased products. When erstwhile(prenominal) experience or knowledge is insufficient The essay of making a wrong purchase decision is mellowed The cost of gathering information is low. External Search The primeval sources of external information are: 1.

person-to-person sources, much(prenominal) as friends and family. 2.Public sources, including various product-rating organizations such as Consumer Reports. 3.Marketer-dominated sources, such as advertising, corporation websites, and salespeople When a consumer recognizes a produc t, he/she tries to picture information som! e it. Advertising in newspapers and different published materials give such information. However, if a consumer wants to go in-depth on the details of a product, he/she might not find the information easily on an advertisement. Recently, advertisements have been evolving in a sense that milk advertisements today do not yet tell consumers the things they already know, except rather the things they dont such as...If you want to get a full essay, coordinate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper